Trench Trade-in Terms & Conditions

Last updated: March 2024 version: 202403_3

Burberry se compromete a respetar su privacidad y cumplir con las leyes y normativas pertinentes para garantizar que la información personal que nos proporciona se guarde de forma segura y sea tratada de manera leal y lícita.

Burberry (Shanghai) Trading Co., Ltd. is a company incorporated and registered in accordance with the laws of People’s Republic of China, with the registered address at 60F(actual floor at 53F), 1717 Nanjing West Road, Shanghai, and its unified social credit code is 9131000066935277XR; Burberry Limited is a company incorporated and registered in England and Wales with company number 00162636.

Your personal information will be collected by Burberry (Shanghai) Trading Co., Ltd. and jointly held and managed by Burberry Limited (Burberry (Shanghai) Trading Co., Ltd. and Burberry Limited are referred to in this Policy as "we, "us" and "our"). By visiting and using Burberry’s website or mobile site( https://burberry.cn/ ) (the "Site") or any Burberry application ("Application") that we make available from time to time or by visiting a Burberry store for the purchase or sampling of products or for interacting with our content and/or services or by contacting our Customer Services Team, you acknowledge that you have read this Privacy Policy. You must be at least 14 years’ old to use the Site and Applications. If you are under 14 or a minor in your country or state or region of residence, please ask your parent or legal guardian to provide their information for you.

This Privacy Policy covers all personal information about you that we collect, use and otherwise process in connection with your relationship with Burberry as a customer or potential customer. Burberry will collect and use your personal information as described in this Privacy Policy and as permitted by applicable laws, including in circumstances where: (i) it is necessary to provide or fulfil a service requested by or for you; (ii) you have given us your consent; or (iii) any other circumstances as permitted by applicable laws. Subject to the fulfilment of the foregoing requirements, Burberry may use your personal information:

Analizar, describir y seguir los hábitos de consumo de los clientes y entender mejor los intereses y preferencias de nuestra base de clientes con el fin de mejorar continuamente nuestros productos y servicios.

Ofrecer una mejor experiencia y servicio al cliente, incluso mediante la personalización de la Web, de la Aplicación y (en su caso) de la comunicación de las novedades y anuncios de Burberry sobre productos, servicios y eventos para que se ajusten a las preferencias concretas de nuestros clientes.

Garantizar el correcto funcionamiento y seguridad de nuestros servicios, Web y/o Aplicaciones, por ejemplo, identificando y previniendo operaciones fraudulentas.

Conocer el número de personas que visitan las tiendas Burberry y las promociones o eventos de Burberry para fines de información interna, así como para asegurar que hay productos y recursos adecuados y suficientes.

Asegurar que en todo momento nos ajustamos a la legislación aplicable, por ejemplo mediante el mantenimiento de documentación exacta y precisa.